{"title":"Birth","description":"Vestibulum id ligula porta felis euismod semper. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Etiam porta sem malesuada magna mollis euismod. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Maecenas faucibus mollis interdum.","products":[{"product_id":"birth-essential-gift-set","title":"Birth Essentials Gift Set - (worth £84.50*)","description":"\u003ch3\u003e*Value when purchasing individual items at full price.\u003c\/h3\u003e\n\u003ch3\u003eA hospital bag essential for labour and immediately after childbirth\u003c\/h3\u003e\n\u003cp\u003eOur birth gift set includes 5 full size products for mums-to-be and comes beautifully wrapped in a white cotton drawstring bag\u003c\/p\u003e\n\u003cp\u003eOur Birth Essentials Gift Set is designed to help you through your labour and immediately after childbirth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor labour\u003c\/strong\u003e - from helping you to feel calm and relaxed, to giving you an energy boost just when you need it most during labour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAfter childbirth\u003c\/strong\u003e - providing instant relief for your perineal area straight after childbirth and helping to soothe sore, cracked nipples while breastfeeding, to protecting your newborn baby’s bottom from day one. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003ca href=\"https:\/\/myexpertmidwife.com\/products\/feel-the-zing\"\u003eFeel the Zing\u003c\/a\u003e(50ml) with Neroli and Grapefruit essential oils this spray will give you a lift for those tired moments when you need an energy boost.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/myexpertmidwife.com\/products\/press-for-zzzs\"\u003ePress for Zzzs\u003c\/a\u003e(50ml) with Orange, Geranium and Frankincense essential oils this spray can help you to relax and refocus during labour.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/myexpertmidwife.com\/collections\/the-collection\/products\/spritz-for-bits\"\u003eSpritz for Bits \u003c\/a\u003e(150ml) – instant post-birth relief from perineal soreness, bruising and swelling.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/myexpertmidwife.com\/collections\/the-collection\/products\/no-harm-nipple-balm\"\u003eNo Harm Nipple Balm\u003c\/a\u003e(30ml) – to help soothe and protect sore, cracked nipples during breastfeeding.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/myexpertmidwife.com\/collections\/the-collection\/products\/no-harm-nipple-balm\"\u003eNo Harm Bum Balm\u003c\/a\u003e(30ml) – helps to moisturise and protect your baby’s delicate bottom, from being newborn.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":34952225259683,"sku":"M05050005U","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/1055\/5299\/products\/Birth_Essentials_Kit.jpg?v=1594117579"},{"product_id":"pregnancy-birth-duo-worth-35","title":"Just For Your Bits - (worth £35*)","description":"\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eHelping to prepare the perineum \u003cem\u003ebefore\u003c\/em\u003e childbirth, to help the skin stretch more easily and \u003cem\u003eafter \u003c\/em\u003echildbirth for relief from perineal soreness, bruising and swelling.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eThese award winning pregnancy must haves are Midwife developed and mum approved, and perfect for every mum-to-be.\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003e\n\u003ca title=\"Peri Prep your Bits\" href=\"https:\/\/myexpertmidwife.com\/collections\/the-collection\/products\/peri-prep-your-bits\"\u003ePeri Prep your Bits\u003c\/a\u003e(30ml) – A perineal massage oil for helping to prepare your perineum to stretch during childbirth\u003c\/li\u003e\n\u003cli\u003e\n\u003ca title=\"Spritz for Bits\" href=\"https:\/\/myexpertmidwife.com\/collections\/the-collection\/products\/spritz-for-bits\"\u003eSpritz for Bits\u003c\/a\u003e\u003ca href=\"https:\/\/myexpertmidwife.com\/collections\/the-collection\/products\/spritz-for-bits\"\u003e \u003c\/a\u003e(150ml) – Instant post-birth relief from perineal soreness, bruising and swelling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cem\u003e(*save 10% compared to purchasing the products individually)\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":34952226209955,"sku":"M10010002U","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/1055\/5299\/products\/Preg_and_Birth_Duo.jpg?v=1594117582"},{"product_id":"spritz-for-bits","title":"Spritz for Bits","description":"\u003ch2 style=\"text-align: left;\"\u003eInstant relief for perineal soreness, bruising and swelling after childbirth\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eChances are you’ll be quite sore after childbirth because of stretching, bruising and swelling, even if you don’t have a tear or episiotomy. Midwife developed and mum approved, this multi-award winning Spritz for Bits contains natural essential oils which can soothe discomfort after childbirth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncludes lavender to soothe, tea tree oil for its antibacterial properties, witch hazel to promote healing\u003c\/li\u003e\n\u003cli\u003eFeels pleasantly cool and soothes soreness\u003c\/li\u003e\n\u003cli\u003eNo mess dispenser even sprays upside down\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul style=\"text-align: left;\"\u003e\u003c\/ul\u003e\n\u003ch3\u003eDirections\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUse any time from birth onwards\u003c\/li\u003e\n\u003cli\u003eSpray on the perineal area\u003c\/li\u003e\n\u003cli\u003eAlternatively, spray onto a tissue and wipe the area, or spray onto a clean maternity pad\u003c\/li\u003e\n\u003cli\u003eCan be used for C section scars but not on an open wound\u003c\/li\u003e\n\u003cli\u003eFor extra relief, keep it in the fridge or pour a little into your bath\u003c\/li\u003e\n\u003cli\u003eRe-apply whenever you feel the need\u003c\/li\u003e\n\u003cli\u003eFor external use only\u003c\/li\u003e\n\u003cli\u003eOnce opened, Spritz for Bits can be used for 24 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAdd Spritz for Bits to your hospital bag checklist or buy as a baby shower gift.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIf you like this product you may also like the Peri Prep Your Bits for perineal massage, ideal to use from 34 weeks to prepare the perineum for stretching during childbirth, which can help prevent tears and episiotomies.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp style=\"text-align: left;\"\u003eOur soothing perineal spray can be used from birth. It contains:\u003cbr\u003e\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eLavender oil \u003c\/strong\u003efor soothing pain relief\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTea tree oil \u003c\/strong\u003efor antibacterial and antifungal properties\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E \u003c\/strong\u003efor encouraging skin health and elasticity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWitch hazel \u003c\/strong\u003eto promote healing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDenatured alcohol \u003c\/strong\u003efor its antimicrobial properties\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLinalool\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLimonene\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eGeraniol\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParfum \u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ea \u003c\/span\u003e\u003cspan\u003evegetable based \u003c\/span\u003e\u003cspan\u003eproduct, known for its antibacterial and \u003c\/span\u003e\u003cspan\u003eantifungal\u003c\/span\u003e\u003cspan\u003e properties (not to be confused with synthetic fragrance, 'perfume')\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHydrogenated castor oil\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWater\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left;\"\u003e150ml\u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":34952242888867,"sku":"M02010150U","price":19.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/1055\/5299\/products\/EXP_MID_WIF_SPRITZ_BITS_ASSET_02_1.jpg?v=1594117650"}],"url":"https:\/\/my-expert-midwife-staging.myshopify.com\/collections\/birth.oembed","provider":"My Expert Midwife - Staging","version":"1.0","type":"link"}